ViewHR provided employment law advice and hands-on HR support to Trunki, the Bristol based internationally-known children’s travel products brand, on the sale of its Magmatic business to e-commerce firm Heroes.

The former Dragon’s Den ‘reject’, Trunki, was established by Rob Law, and has gone on to create hours of travelling fun for children (and parents!) through its wide range of children’s Ride On Suitcases and other travel products.

Heroes is a UK-based e-commerce company that acquires, operates, and scales consumer brands in the baby, kids, and maternity sectors. It has acquired over 30 brands since being founded in 2020. Heroes have said that it plans to support Trunki’s growth, investing heavily in the North American market along with further expansion in Europe.

The View HR team advising and supporting Magmatic on the HR and employment law aspects of the sale comprised of Gemma Murphy and Robin Watson.

Gemma Murphy, Director and Solicitor at View HR Limited comments: “Aside from being a huge Trunki fan (my children love them!), we have thoroughly enjoyed supporting Trunki on its HR and employment law matters over the past few years. To be part of the next phase of Trunki’s journey has been an honour and we are excited to see what comes next for Trunki and the Heroes team. In the field of HR and employment law, it is a particular pleasure to work with parties who share a common passion for the success of the business and its people. Good luck everyone!”

Trevor Bell, Chair of Magmatic Limited, comments: “It was an absolute pleasure to work with ViewHR on the sale of Trunki. In addition to guiding us through every step of the complex details of the relevant legislation, they were at our side throughout the process, including working closely with Heroes. They provided an invaluable resource without which we would not have been able to complete the transaction on the timescale that we did.”